VASA
Modern heirlooms in solid 14k gold.
Made in small batches. Never mass produced.
VASA was born in 2010 from a small West Village boutique in New York City. What began as a quiet studio rooted in art and memory has grown into a fine jewelry brand known for pieces that feel personal, enduring, and intentionally made.
Where Modern Meets Heirloom
At VASA, we do not design for trends.
We design for permanence.
Each piece is crafted in solid 14k gold and produced in small batches. No mass production. No seasonal excess. Only considered designs meant to be worn daily and kept for years.
Inspired by antique and vintage jewelry, VASA blends old-world detail with modern restraint. The result is jewelry that feels timeless—never loud, never fleeting.
The Meaning Behind the Name
VASA comes from the idea of a vessel — something that holds beauty, like a vase embracing a single flower. Delicate, yet grounded.
Every piece is designed to hold something intangible: memory, intention, identity.
About the Designer
Jeenie Lim, founder and designer of VASA New York, grew up surrounded by flowers and art.
Raised by a florist mother and inspired by a grandfather who was a pioneering abstract painter, her early world was shaped by petals, pigment, and quiet attention to detail. This sensitivity to form and texture later evolved into jewelry—objects meant to be worn close to the body, and even closer to the heart.
Jeenie studied fine art before refining her craft at the Fashion Institute of Technology in New York City. She spent five years designing for the iconic house of Miriam Haskell and later earned a Master’s degree in Design Management from Pratt Institute, merging artistic vision with strategic thinking.
In August 2010, she launched VASA New York — a brand built on the belief that jewelry should not overpower individuality, but quietly enhance it.
Over the years, VASA has been worn by artists, performers, and cultural figures around the world — pieces chosen for their subtle strength and enduring character.
Designed to Be Lived In
VASA jewelry is designed to move with you — through seasons, through milestones, through the subtle evolution of personal style.
These are modern heirlooms.
Made to be lived in. Made to last.